If you host a site on a server, it uses the server's shared IP address - a unique number which is used to identify a device connected to the Internet. The website name which you use for the website is for quick access and convenience of the website visitors, but on a more basic level, their Internet browser connects to the IP of the server. Due to the fact that there're far more sites than IPs, shared hosting servers use the very same IP for many different sites even if they belong to different users. Even though this does not affect the site performance directly, using a dedicated IP can slightly boost the loading speed of a given website, giving it superior rankings in search engine results. Such an IP is required for the installation of an SSL certificate too, so when you plan to protect the payment or login information that your site visitors submit, you will need an IP along with the SSL.

Dedicated IP Address in Cloud Web Hosting

In case you host your sites on our cutting-edge cloud platform and you have a cloud web hosting plan, you're able to add a dedicated IP to your account at any moment and assign it to any domain or subdomain with only a few clicks. This option is available in all data center facilities where we provide services - Chicago (US), London (UK) and Sydney (AU), so whatever your choice during the registration process, you'll be able to acquire a dedicated IP for your sites. You can add or remove an IPas well as to keep track of the free and used ones at any time. In case any of the IPs that you acquire will be used for an SSL certificate, you could enable the automatic configuration attribute in our SSL order wizard and our system will request & assign the IP before it sets up your certificate automatically. Our versatile platform will allow you to use a dedicated IP for multiple websites as well if it is not in use by an SSL.